Google Ads Tutorial
All Types of Google Ads in 2025 (With Examples)
Table of Contents
- Introduction
- What Is Google Ads?
- 8 Google Ads Types to Know
- Types of Google Ads (2024)
- Importance of Understanding Different Types of Google Ads
- Emerging Google Ad Formats and Trends in 2024
- Difference Between ‘Google Ad’ and ‘Ad Campaign’
- Basics of Google Ads
FAQs About Google Ads Types
Google offers several ad types including Search Ads, Display Ads, Video Ads (primarily on YouTube), Shopping Ads, and App Ads. Each type serves different marketing objectives and targets users in different stages of the customer journey.
Search Ads appear on Google's search engine results pages (SERPs) when users search for specific keywords. They are primarily text-based and are designed to target users actively searching for products, services, or information.
Display Ads are visual-based ads (images, graphics, or videos) that appear on websites across the Google Display Network. They are effective for building brand awareness and retargeting users who have previously interacted with your business.
While Video Ads are most commonly associated with YouTube, Google also allows video advertising on other platforms and websites that are part of its advertising network.
Shopping Ads showcase products directly in Google's search results and on the Google Shopping tab. They include product images, prices, and store information, and are ideal for e-commerce businesses looking to drive sales.
Yes, App Ads are designed to promote mobile apps across Google's Search Network, Display Network, YouTube, and the Google Play Store, helping app developers increase installations and engagement.
Google Ads offers a wide range of targeting options, including keyword targeting, demographic targeting, location targeting, device targeting, and audience-based targeting (interests, behaviors).
The choice depends on your business objectives, target audience, and the stage of the buyer's journey you're focusing on. For instance, Search Ads are ideal for capturing high-intent users, while Display and Video Ads are better for building brand awareness.
Yes, Google Ads allows you to set daily budgets for your campaigns, so you have complete control over your advertising spend. You can also choose different bidding strategies based on your campaign goals.
Google Ads provides various metrics to measure the success of your ads, including click-through rates (CTR), conversion rates, quality score, and return on ad spend (ROAS). Setting up conversion tracking is crucial to understand the effectiveness of your ads.
