Digital Marketing Course

Google Ads Introduction

What is Google Ads? How Does Google Ads Work?

All Types of Google Ads in 2025 (With Examples)

Google Ads Algorithm 2025: How Google Decides Ads Ranking?

Google Ads Account Setup

How to Create and Setup Google Ads Account?

Google Ads Account Structure

What is Google Ads Campaign? Meaning of Ads Campaign

Quality Score in Google Ads: Factors, Formula, Tips to Improve

Average and Good CTR for Google Ads (2025 Stats)

Understanding Bids in Google Ads

Creating Search Campaigns

What is Google Search Ads? Types of Search Ads and Examples

What is Google Merchant Center?

How to Create Google Search Ad Campaign in 2025? Easy Way

Campaign Settings and Location Targeting in Google Ads

Bidding Strategy

What is Google Ads Bidding Strategy? Types of Google Bidding Strategies

What Are Advanced and Flexible Bidding Strategies in Google Ads?

Pros and Cons of Different Google Ads Bidding Strategies

Ad Extensions & Ad Groups

What are Extensions in Google Ads? Types of Ad Extensions

How to Use Google Ads Extensions for Better Results?

How to Create Ad Group in Google Ads in 2025? 5 Easy Steps

Keywords in Google Ads

What Are Google Ads Keywords? How to Find Keywords for Google Ads?

What Are Different Types of Keywords in Google Ads?

Pros and Cons of Different Types of Keywords in Google Ads

Important Concepts

Top 7 Google Ads Metrics You Must Track for Performance

What is Difference Between Display URL and Destination URL in Google Ads?

How to Write Ad Copies for Google Ads? Best Practices

Best & Worst Examples of Google Ads Campaigns

What is Conversion Tracking in Google Ads? Importance and How to Track Conversions?

Google Ad Campaign Optimization

How to Optimize and Maximize Reach of Google Search Ads in 2025?

How to Optimize CTR and CPC in Google Ads? Expert Tips

How to Increase Quality Score in Google Ads? Expert Tips

Google Display Ads

What are Google Display Ads? Different Types of Google Display Ads

How to Create Google Display Ads in 2025? Step-by-Step Process

Different Settings in Google Display Ads You Must Use

6 Best Tools to Design Google Ads Banners and Graphics

Google Ads Remarketing

What is Remarketing in Google Ads? How to Setup Google Ads Remarketing?

How to Create Remarketing Lists in Google Ads?

How to Create Custom Audience in Google Ads? Full Process

Online Advertising

What is Online Advertising? What Are Different Types of Online Advertising?

How to Track ROI of Online Ads? Key Metrics to Track

Top 8 Tips to Follow for Effective Banners in Online Ads

Google Ads - Certificate

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Google Ads and PPC advertising hold an important place in digital marketing. It&rsquo;s one of the most efficient ways to reach a large base of targeted audience and convert them into customers for business growth.
In this Google Ads Tutorial for beginners, you will learn everything from setting up a Google Ads account, creating ad campaigns, bidding on keywords, setting the budget, using extensions, running search and display advertisements, and numerous advanced concepts.

Google Ads - Example

Google Ads Interview Questions

Learn Step by Step Google Ads Tutorial for Beginners, We have covered everything in this Tutorial from setting up a Google Ads account to Running Ads.

Google Ads Tutorial 2025: In-Depth Guide

Google Ads Tutorial

Google Ads - Quiz

Learn how to run effective and successful ad campaigns using Google Ads.

Google Ads Tutorial for Beginners

FAQs About Google Ads Click Rate

Google Ads has an auction system in place where the advertisers place bids on their preferred keywords. After examining the bid competitiveness and quality score, Google decides the ad position for every advertiser.&nbsp;
Understanding bids and bid management is essential because low bids aren&rsquo;t accepted, even with a good quality score. And if you are bidding too much for better positions, it may drain out your budget faster. So, having a bid strategy in place is crucial to ensure that what you are paying is worth it.&nbsp;
AdWords offer multiple bid options under two categories: Manual and Automated. These options allow you to optimize the ad campaign budget on the basis of your goals and industry.&nbsp;
<ul style="box-sizing: border-box; font-family: Inter, sans-serif; padding-left: 1.2rem; margin-top: 0px; margin-bottom: 1rem; color: #666666; font-size: 15px; background-color: #ffffff;">
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<h3 style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.5rem; line-height: 1.2; font-size: 20px; color: var(--label-color-7);">Manual Bidding</h3>
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</ul>
In the manual bidding option, you can set the maximum amount you want to pay for every click for the targeted keyword.&nbsp;
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<h3 style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0.5rem; line-height: 1.2; font-size: 20px; color: var(--label-color-7);" role="presentation">Automated Bidding</h3>
</li>
</ul>
Automated bidding, also called smart bidding, comes with plenty of further options to automate your bidding process on the basis of Google algorithms and calculate the right CPC for you.
Following options are available under automated bidding:
<ul style="box-sizing: border-box; font-family: Inter, sans-serif; padding-left: 1.2rem; margin-top: 0px; margin-bottom: 1rem; color: #666666; font-size: 15px; background-color: #ffffff;">
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Target CPA: Specifying the amount you can pay to drive results.
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Target ROAS: It is similar to ROI, where you specify your expected return on ad spend.
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Maximize clicks: When you want Google to bring your site as many clicks as possible.
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Maximize conversions: When you want Google to bring you maximum conversion, not just clicks.
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Target search page location: Setting the expected position in SERP and telling Google to optimize the cost.
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Target outranking share: Sharing how often you want to beat the competitors in the ranking.
</li>
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Enhanced CPC: Optimization of CPC for conversion.&nbsp;
</li>
</ul>
In the manual method, you decide what you want to do. In an automated method, you share your expectations with Google and tell it to optimize accordingly.&nbsp;

Understanding bidding in Google Ads with this user-friendly guide. Optimize your campaigns and maximize ROI with expert insights. Start bidding smarter today

Understanding Bidding in Google Ads: Ultimate Guide

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Understanding Bids in Google Ads

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