Digital Marketing Course

Google Ads Introduction

What is Google Ads? How Does Google Ads Work?

All Types of Google Ads in 2025 (With Examples)

Google Ads Algorithm 2025: How Google Decides Ads Ranking?

Google Ads Account Setup

How to Create and Setup Google Ads Account?

Google Ads Account Structure

What is Google Ads Campaign? Meaning of Ads Campaign

Quality Score in Google Ads: Factors, Formula, Tips to Improve

Average and Good CTR for Google Ads (2025 Stats)

Understanding Bids in Google Ads

Creating Search Campaigns

What is Google Search Ads? Types of Search Ads and Examples

What is Google Merchant Center?

How to Create Google Search Ad Campaign in 2025? Easy Way

Campaign Settings and Location Targeting in Google Ads

Bidding Strategy

What is Google Ads Bidding Strategy? Types of Google Bidding Strategies

What Are Advanced and Flexible Bidding Strategies in Google Ads?

Pros and Cons of Different Google Ads Bidding Strategies

Ad Extensions & Ad Groups

What are Extensions in Google Ads? Types of Ad Extensions

How to Use Google Ads Extensions for Better Results?

How to Create Ad Group in Google Ads in 2025? 5 Easy Steps

Keywords in Google Ads

What Are Google Ads Keywords? How to Find Keywords for Google Ads?

What Are Different Types of Keywords in Google Ads?

Pros and Cons of Different Types of Keywords in Google Ads

Important Concepts

Top 7 Google Ads Metrics You Must Track for Performance

What is Difference Between Display URL and Destination URL in Google Ads?

How to Write Ad Copies for Google Ads? Best Practices

Best & Worst Examples of Google Ads Campaigns

What is Conversion Tracking in Google Ads? Importance and How to Track Conversions?

Google Ad Campaign Optimization

How to Optimize and Maximize Reach of Google Search Ads in 2025?

How to Optimize CTR and CPC in Google Ads? Expert Tips

How to Increase Quality Score in Google Ads? Expert Tips

Google Display Ads

What are Google Display Ads? Different Types of Google Display Ads

How to Create Google Display Ads in 2025? Step-by-Step Process

Different Settings in Google Display Ads You Must Use

6 Best Tools to Design Google Ads Banners and Graphics

Google Ads Remarketing

What is Remarketing in Google Ads? How to Setup Google Ads Remarketing?

How to Create Remarketing Lists in Google Ads?

How to Create Custom Audience in Google Ads? Full Process

Online Advertising

What is Online Advertising? What Are Different Types of Online Advertising?

How to Track ROI of Online Ads? Key Metrics to Track

Top 8 Tips to Follow for Effective Banners in Online Ads

Google Ads - Certificate

<h2 dir="ltr">Related Blogs and Resources</h2>
<ul>
<li dir="ltr" aria-level="1">
<a href="https://www.tutorialsfreak.com/tutorials/digital-marketing">Digital Marketing Tutorials</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tutorialsfreak.com/seo-tutorial">SEO Tutorial</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tutorialsfreak.com/google-analytics-tutorial">Google Analytics Tutorial</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial">Facebook Marketing Tutorial</a>
</li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-jaipur">Digital Marketing Courses in Jaipur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-jodhpur">Digital Marketing Courses in Jodhpur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-kanpur">Digital Marketing Courses in Kanpur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/digital-marketing-courses-lucknow">Digital Marketing Courses in Lucknow</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/top-digital-marketing-courses-varanasi">Digital Marketing Courses in Varanasi</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bareilly">Digital Marketing Courses in Bareilly</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-delhi">Digital Marketing Courses in Delhi</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-patna">Digital Marketing Courses in Patna</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bangalore">Digital Marketing Courses in Bangalore</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-indore">Digital Marketing Courses in Indore</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bhopal">Digital Marketing Courses in Bhopal</a></li>
</ul>
<h2 dir="ltr">Related Interview Questions</h2>
<ul>
<li dir="ltr" aria-level="1">
<a href="https://www.wscubetech.com/blog/seo-interview-questions/">SEO Interview Questions</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tutorialsfreak.com/google-ads-tutorial/interview-questions">Google Ads Interview Questions</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.wscubetech.com/blog/digital-marketing-interview-questions-answers/">Digital Marketing Interview Questions</a>
</li>
</ul>

Google Ads and PPC advertising hold an important place in digital marketing. It&rsquo;s one of the most efficient ways to reach a large base of targeted audience and convert them into customers for business growth.
In this Google Ads Tutorial for beginners, you will learn everything from setting up a Google Ads account, creating ad campaigns, bidding on keywords, setting the budget, using extensions, running search and display advertisements, and numerous advanced concepts.

Google Ads - Example

Google Ads Interview Questions

Learn Step by Step Google Ads Tutorial for Beginners, We have covered everything in this Tutorial from setting up a Google Ads account to Running Ads.

Google Ads Tutorial 2025: In-Depth Guide

Google Ads Tutorial

Google Ads - Quiz

Learn how to run effective and successful ad campaigns using Google Ads.

Google Ads Tutorial for Beginners

Understanding Different Types of Keywords in Google Ads

There are several types of keywords in Google Ads:
<ul>
<li>
Broad keywords: To show the ad to people searching for related terms.
</li>
<li>
Phrase keywords: To show the ad for phrases that include part of the keyword.
</li>
<li>
Exact keywords: To show the ad only for exact keywords.&nbsp;
</li>
<li>
Negative keywords: Stop showing the ad for certain keywords that are similar but not useful.&nbsp;
</li>
</ul>
So, the exact match keywords will bring in the smallest amount of visitors, whereas broad match keywords will bring in the largest.&nbsp;
For optimum results, you must use a mix of all these keywords. If you use too few keywords, the reach will be short. With too many keywords, you will just overpay for unnecessary clicks.&nbsp;
<h3 role="presentation">1. Broad Match Keywords</h3>
By default, Google Ads shows your ads for broad match keywords. Your ad will appear for search queries related to your keywords. It also includes synonyms, singular and plural forms, and misspellings. Avoid the use of any punctuation to define broad match keywords.
For example: For example: if your keyword is &lsquo;tennis shoes&rsquo;, then the ad will show when people search for related terms like &lsquo;discount tennis shoes&rsquo;, &lsquo;mens tennis shoes&rsquo;, &lsquo;converse tennis shoes&rsquo;, etc.&nbsp;
<h3 role="presentation">2. Phrase Match Keywords</h3>
Phrase match keywords are a bit more targeted than broad match keywords. The ad will appear for the search queries that are not exactly the same as your keyword but contain the complete keyword.&nbsp;
For example, your keyword is tennis shoes. People who search for red tennis shoes, best tennis shoes, tennis shoes online, buy tennis shoes under 500, etc. The ad will not appear for shoes for tennis, tennis sneakers, men shoes for tennis, etc.
Phrase keywords are defined using quotation marks, like this: &ldquo;tennis shoes&rdquo;.
<h3 role="presentation">3. Exact Match Keywords</h3>
Exact match keywords are highly targeted, showing the ad only when people search for the exact keywords set by you. These keywords are defined with square brackets.&nbsp;
For instance, if your exact match keyword is [best seo company], then your ad will appear only when the search query is &lsquo;best seo company&rsquo;. It will not appear to people searching for &lsquo;best seo company in india&rsquo; or &lsquo;best seo agency&rsquo;.
<h3 role="presentation">4. Negative Keywords</h3>
When you add negative keywords to your campaign, Google will not show your ad for those keywords or search queries. It is much like blocking a keyword for a specific ad.&nbsp;
The aim of using negative match keywords is to avoid ad clicks for the related terms that are not useful for you.&nbsp;
For example, if you are running ads to bring customers to your cab business, then your keywords might be &lsquo;book jaipur to delhi cab&rsquo;, &lsquo;cab from delhi to agra&rsquo;, etc. But if you don&rsquo;t define negative keywords, Google may also show your ad for queries like ola cab jaipur to delhi, book uber cab in delhi, etc.&nbsp;
<h3 role="presentation">5. Synonyms</h3>
It is a good practice to research and include synonyms of your keywords in the content to make it rich and natural. Moreover, it makes long-tail keywords that have less competition.&nbsp;
For example, if you are running ads for a gym, you may like to add keywords related to bodybuilding, exercise, fitness, etc.&nbsp;

Learn Different Keyword Match types in Google Ads Because You need to choose a keyword match type when bidding on a keyword in PPC ad campaigns.

Popular Courses

Popular Courses

Popular Courses

Popular Courses

Popular Courses

What Are Different Types of Keywords in Google Ads?

Table of Contents

Related Tutorials

Google Analytics Tutorial

Facebook Marketing Tutorial

SEO Tutorial