Digital Marketing Course

Google Ads Introduction

What is Google Ads? How Does Google Ads Work?

All Types of Google Ads in 2025 (With Examples)

Google Ads Algorithm 2025: How Google Decides Ads Ranking?

Google Ads Account Setup

How to Create and Setup Google Ads Account?

Google Ads Account Structure

What is Google Ads Campaign? Meaning of Ads Campaign

Quality Score in Google Ads: Factors, Formula, Tips to Improve

Average and Good CTR for Google Ads (2025 Stats)

Understanding Bids in Google Ads

Creating Search Campaigns

What is Google Search Ads? Types of Search Ads and Examples

What is Google Merchant Center?

How to Create Google Search Ad Campaign in 2025? Easy Way

Campaign Settings and Location Targeting in Google Ads

Bidding Strategy

What is Google Ads Bidding Strategy? Types of Google Bidding Strategies

What Are Advanced and Flexible Bidding Strategies in Google Ads?

Pros and Cons of Different Google Ads Bidding Strategies

Ad Extensions & Ad Groups

What are Extensions in Google Ads? Types of Ad Extensions

How to Use Google Ads Extensions for Better Results?

How to Create Ad Group in Google Ads in 2025? 5 Easy Steps

Keywords in Google Ads

What Are Google Ads Keywords? How to Find Keywords for Google Ads?

What Are Different Types of Keywords in Google Ads?

Pros and Cons of Different Types of Keywords in Google Ads

Important Concepts

Top 7 Google Ads Metrics You Must Track for Performance

What is Difference Between Display URL and Destination URL in Google Ads?

How to Write Ad Copies for Google Ads? Best Practices

Best & Worst Examples of Google Ads Campaigns

What is Conversion Tracking in Google Ads? Importance and How to Track Conversions?

Google Ad Campaign Optimization

How to Optimize and Maximize Reach of Google Search Ads in 2025?

How to Optimize CTR and CPC in Google Ads? Expert Tips

How to Increase Quality Score in Google Ads? Expert Tips

Google Display Ads

What are Google Display Ads? Different Types of Google Display Ads

How to Create Google Display Ads in 2025? Step-by-Step Process

Different Settings in Google Display Ads You Must Use

6 Best Tools to Design Google Ads Banners and Graphics

Google Ads Remarketing

What is Remarketing in Google Ads? How to Setup Google Ads Remarketing?

How to Create Remarketing Lists in Google Ads?

How to Create Custom Audience in Google Ads? Full Process

Online Advertising

What is Online Advertising? What Are Different Types of Online Advertising?

How to Track ROI of Online Ads? Key Metrics to Track

Top 8 Tips to Follow for Effective Banners in Online Ads

Google Ads - Certificate

<h2 dir="ltr">Related Blogs and Resources</h2>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.tutorialsfreak.com/tutorials/digital-marketing">Digital Marketing Tutorials</a></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.tutorialsfreak.com/seo-tutorial">SEO Tutorial</a></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.tutorialsfreak.com/google-analytics-tutorial">Google Analytics Tutorial</a></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial">Facebook Marketing Tutorial</a></p>
</li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-jaipur">Digital Marketing Courses in Jaipur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-jodhpur">Digital Marketing Courses in Jodhpur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-kanpur">Digital Marketing Courses in Kanpur</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/digital-marketing-courses-lucknow">Digital Marketing Courses in Lucknow</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/top-digital-marketing-courses-varanasi">Digital Marketing Courses in Varanasi</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bareilly">Digital Marketing Courses in Bareilly</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-delhi">Digital Marketing Courses in Delhi</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-patna">Digital Marketing Courses in Patna</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bangalore">Digital Marketing Courses in Bangalore</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-indore">Digital Marketing Courses in Indore</a></li>
<li dir="ltr" aria-level="1"><a href="https://www.tutorialsfreak.com/best-digital-marketing-courses-bhopal">Digital Marketing Courses in Bhopal</a></li>
</ul>
<h2 dir="ltr">Related Interview Questions</h2>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.wscubetech.com/blog/seo-interview-questions/">SEO Interview Questions</a></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.tutorialsfreak.com/google-ads-tutorial/interview-questions">Google Ads Interview Questions</a></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://www.wscubetech.com/blog/digital-marketing-interview-questions-answers/">Digital Marketing Interview Questions</a></p>
</li>
</ul>

<p>Google Ads and PPC advertising hold an important place in digital marketing. It&rsquo;s one of the most efficient ways to reach a large base of targeted audience and convert them into customers for business growth.</p>
<p>In this Google Ads Tutorial for beginners, you will learn everything from setting up a Google Ads account, creating ad campaigns, bidding on keywords, setting the budget, using extensions, running search and display advertisements, and numerous advanced concepts.</p>

Google Ads - Example

Google Ads Interview Questions

Learn Step by Step Google Ads Tutorial for Beginners, We have covered everything in this Tutorial from setting up a Google Ads account to Running Ads.

Google Ads Tutorial 2025: In-Depth Guide

Google Ads Tutorial

Google Ads - Quiz

Learn how to run effective and successful ad campaigns using Google Ads.

Google Ads Tutorial for Beginners

What are Google Ads Extensions?

Types of Ad Extensions in Google Ads

<p><a href="https://www.tutorialsfreak.com/google-ads-tutorial/ad-extensions" target="_blank" rel="noopener"><strong>Ad extensions</strong></a> are used to add some additional information to the campaign so that visitors see more reasons to click it. The extensions increase the <strong><a href="https://www.tutorialsfreak.com/google-ads-tutorial/quality-score-ctr-and-bids">CTR</a></strong> of the campaign and help in generating better outcomes.&nbsp;</p>
<p>There are several ad extensions in Google Ads that you can choose depending on your goal.</p>

<?xml encoding="utf-8" ?><h3 role="presentation">1. Sitelink extensions</h3><p>Sitelink extensions are used when you want certain pages from your site to appear in the ad. For instance, you may choose to show the pricing page, free trial page, or all services page.&nbsp;</p><p><img title="Sitelink extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/44722dbe-3b9f-42a7-9fc5-f3fd0489f8b5-1647166914.png" alt="Sitelink extensions in google ads" width="503" height="156"></p><h3>2.Location extensions</h3><p>Location extensions are appropriate when running ads for local visitors. The ad will show links to your address which open the directions when clicked.</p><p><img title="Location extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/6c814268-370d-4200-a146-010da5723677-1647166914.png" alt="location extensions in Google Ads" width="665" height="182"></p><h3 role="presentation">3. Affiliate location extensions</h3><p>These extensions are meant for businesses that sell through retail chains. The use of affiliate location extensions can bring more customers to the retailer as more people will be able to find the nearby local stores.</p><h3 role="presentation">4. Call extensions</h3><p>As the name suggests, call extensions are used to add a call button in the ad. People can click and call the business directly.</p><p><img title="Call extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/084be62a-4760-4cd0-8a02-2b0aac3bb551-1647166914.png" alt="Call extensions in Google ads" width="253" height="221"></p><h3>5. Message extensions</h3><p>Like call extension, the message extension adds a message button to the ad. People who prefer messaging over calls can use it and get in touch with the business.&nbsp;</p><h3 role="presentation">6. App extensions</h3><p>App extensions are used to promote mobile apps. These extensions appear only on mobile devices. When you use it, the ad will show a call to action to download the app from the Play Store or App Store.&nbsp;</p><p><img title="App extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/dd91db74-01bc-4326-962f-b7283938401f-1647166914.png" alt="App extensions in google ads" width="444" height="444"></p><h3 role="presentation">7. Callout extensions</h3><p>A callout extension can be used to add some additional text to the description in the ad. You can mention the name of your products or services to give users a better idea about what you have to offer.</p><p><img title="Callout extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/1aee3ecc-425c-4baf-937d-7bca11181eb2-1647166914.png" alt="Callout extensions in Google Ads" width="622" height="168"></p><h3 role="presentation">8. Structured snippet extensions</h3><p>Structured snippet extensions are very similar to callout extensions. The difference is that this extension is identified by a colon.</p><p><img title="Structured snippet extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/1a3c0c29-5ec1-4f02-9c05-6d80da781936-1647166914.png" alt="Structured snippet extensions in google ads" width="426" height="149"></p><h3 role="presentation">9.&nbsp; Price extensions</h3><p>To show the services or products with their pricing in Google Ads, you can use the price extensions. This is a good way to avoid the clicks that don&rsquo;t convert. For example, some people come through the ad but avoid the conversion because of high rates. If they see the pricing right in the SERP, this can help in optimizing the conversion rate.</p><p><img title="Price extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/9bf36f2b-199d-4241-8581-00c7bf87f568-1647166914.png" alt="Price extensions in google ads" width="1099" height="485"></p><h3 role="presentation">10. Promotion extensions</h3><p>To show the ongoing offers on SERP and attract more people for sales, you can utilize the promotion extension. The ad will then show your offer, discount code, or the special occasion in the ad.</p><p><img title="Promotion extensions.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/f1ed5507-0169-460e-bf28-f17945bf35f8-1647166914.png" alt="Promotion extensions in google ads" width="491" height="536"></p>

Learn What are Ad Extensions and What Types of Ad Extensions are there in Google Ads. These Extensions can help to get more leads.

What are Google Ads Extensions? Types of Ad Extensions

Popular Courses

Popular Courses

Popular Courses

Popular Courses

Popular Courses

What are Extensions in Google Ads? Types of Ad Extensions

Table of Contents

Related Tutorials

Google Analytics Tutorial

Facebook Marketing Tutorial

SEO Tutorial