What is SEO in Digital Marketing? Definition and Meaning Explained

Search engine are web-based tools to help users to find required content on the internet. Whenever a user searches for something on search engines, they show thousands of relevant results. These results are organized in an optimal manner so that users can easily find what they are looking for. 

Google is the search engine leader today, used by 86% of the users. The other search engines include Bing, Yahoo, MSN Search, Baidu, etc.

SEO stands for Search Engine Optimization.

It is the technique and process of optimizing a website or online content in a way that the search engines start ranking it among the top results for some specific keywords or search queries. 

This can be more easily understood with an example. 

In the SEO field, there are three entities— the search engine, you (your website), and the searcher (user).

Example of SEO (Search Engine Optimization)

If you have written an article about ‘Top 10 gaming laptops in 2021’, then you want the search engines to show your blog post among the top results when someone searches for ‘gaming laptops’ or ‘top gaming laptops’ etc. 

In order to make Google or any other search engine show your blog post among the top search results, you have to go for SEO services

In this video, We are explaining about What is Seo | Search Engine Optimization | Seo Tutorial for Beginners Please do watch the complete video for in-depth information.