SEO Course

Introduction to SEO

What is SEO Marketing? Beginners Guide

What is SERP? Explained With Examples

What Are Main Types of SEO in Digital Marketing?

What Are Search Engines? Uses, Examples, Working

Major Functions of Search Engines (Role and Use of Search Engine)

9 Advanced Tips and Tricks of Google Search

Keywords in SEO

Introduction to Keywords for SEO

Different Types of Keywords in SEO

How to Do Keyword Research for SEO?

How to Find Long-tail Keywords for SEO?

On-Page SEO

What is On-Page SEO? Definition, Meaning, Examples

What is Keyword Stuffing in SEO? A Comprehensive Guide

How to Choose Domain Name for Website or Blog?

Page Title, URL Structuring, and Folder Naming

Image SEO: Image Name, Title, and ALT Tags

What Are Meta Tags in SEO? All Meta Tags for SEO Explained

Heading Tags for SEO (H1 to H6) Explained in Simple Terms

What is SEO Content Writing? How to Write SEO-Friendly Content?

What is Internal Linking in SEO? Anchor Text, Link Title

What is Robots txt File for SEO? How to Create Robots Txt File?

What is XML Sitemap? How to Create XML Sitemap for SEO?

Free Website Traffic Tracking Tools for SEO

What is Alexa Rank and How to Improve Alexa Rank?

OFF Page SEO

What is Off-Page SEO? Easy Definition and Meaning

What Are Backlinks in SEO? Why Are Backlinks Important?

How to Build Backlinks in SEO? Free Techniques 2025

Do’s and Don'ts of Link Building in SEO

Do-follow vs No-follow Backlinks in SEO: 2025 Guide

What is Google Pagerank and How to Increase It?

What is Domain Authority (DA) in SEO? How to Improve DA of Website?

170+ Video Submission Sites for SEO (Free Websites 2025)

100+ Social Bookmarking (SBM) Websites in 2025 (List of High DA Sites)

LOCAL SEO Guide

What is Local SEO? Importance, Benefits, Strategy 2025

Top Local SEO Techniques and Ranking Factors

Important SEO Concepts

List of Best SEO Tools (Free & Paid)

SEO Monitoring: How to Track & Monitor Your SEO Progress

How to Create SEO Project Report?

How to Create SEO Strategy?

Top 10 Free Tools to Check Domain Authority of Websites

Search Engine Optimization (SEO) - Certificate

Learn SEO Online With Free Tutorial

<p><strong>Search Engine Optimization (SEO)</strong> is used to boost the ranking of web pages, articles, or the entire website on search engines like Google. Higher rankings mean more traffic and more revenue opportunities.</p>
<p>It is one of the most-demanded skills of today, as every business has an online presence. It&rsquo;s time for you to learn search engine optimization with this detailed SEO tutorial for beginners. It covers everything from scratch and includes all essential techniques, like <a href="https://www.tutorialsfreak.com/seo-tutorial/what-is-on-page-seo" target="_blank" rel="noopener"><strong>on-page SEO</strong></a>, <strong><a href="https://www.tutorialsfreak.com/seo-tutorial/what-is-off-page-seo" target="_blank" rel="noopener">off-page SEO</a></strong>, local SEO, <a href="https://www.tutorialsfreak.com/seo-tutorial/how-to-do-keyword-research-for-seo" target="_blank" rel="noopener"><strong>keyword research</strong></a>, creating SEO strategies and reports, and much more.</p>

Search Engine Optimization (SEO) - Example

Search Engine Optimization (SEO) - Interview Question

This is the most detailed and practical guide and tutorial on SEO for beginners. Learn everything from scratch and upskill yourself.

SEO Tutorial 2025 (Guide to Search Engine Optimization)

SEO Tutorial

Free SEO Quiz Online (SEO MCQs for Practice)

Master SEO skills to learn how to rank websites on the first page of Google.

SEO Tutorial (Learn Search Engine Optimization)

Introduction

What Is A SERP in Digital Marketing?

How to Get Featured in the SERPs?

<p dir="ltr">Search engines are updating their algorithms to serve more relevant and useful content to searchers.&nbsp;</p>
<p dir="ltr">According to recently released figures, Google conducted 4,887 launches, 17,523 live traffic experiments, 62,937 side-by-side experiments, and 383,605 search quality tests to improve search engine results that users get in a year.&nbsp;</p>
<p dir="ltr">Google used the output of this experiment to identify the key features to deliver the best results in a format that is useful to searchers and answers their queries. Hence, it changed the way search results are delivered.&nbsp;</p>
<p dir="ltr">Now, search engine result pages (SERPs) are more evolved, containing organic results, paid searches, and pay-per-click ads. As users are likely to click on top results appearing on a search result page, attaining the top position on a SERP is highly competitive.&nbsp;</p>
<p dir="ltr">The launch of schema markup has made a SERP in SEO more complicated while trying to comprehend what users are looking for. So, SERPs often include results in different forms, such as texts, images, videos, shopping ads, and more.&nbsp;</p>
<p><span id="docs-internal-guid-f1a6e88d-7fff-f1df-fa98-b8aed96f4f80">In this blog, we will learn SERP meaning and its features that affect the way businesses and websites are displayed to the target audiences.</span></p>

<p dir="ltr">SERP full form in SEO is Search Engine Resuly Page. It is the page you see after entering your search query on Google or other search engines. Basically, SERPs are Google&rsquo;s and other search engines&rsquo; responses to a search query. They include paid results, organic searches, featured snippets, videos, images, location-specific results, and knowledge graphs.&nbsp;</p>
<p dir="ltr">In simple terms, whenever you type anything in Google&rsquo;s search box, the result you get is known as SERP. Every search engine has a uniquely designed SERP, even for the same keyword, and shows customized results for each user.&nbsp;</p>
<p><span id="docs-internal-guid-1c2f4313-7fff-f616-31b0-bf88f398b4c6"></span></p>
<p dir="ltr">Being a website owner or advertiser, you must be familiar with SERP features. Achieving the top rank organically is not enough to increase brand visibility these days, so it&rsquo;s important to leverage Google SERP features to maintain your position and increase website traffic.</p>

<?xml encoding="utf-8" ?><p dir="ltr">Search engine results pages show different results for each search query. However, searches are made up of three building blocks:</p><ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Paid Ads</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Organic Results</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">SERP Features</p>
</li>
</ul><p dir="ltr">We will discuss each of them in detail and learn how to get featured in SERPs.</p><ul>
<li dir="ltr">
<h3>Paid Search Results</h3>
</li>
</ul><p dir="ltr">Paid search results appear either before or after organic results. They are marked with a small &lsquo;Ad&rsquo; icon in the left corner. Paid ads in SERPs work on a PPC basis, so businesses bid on keywords and pay a specific amount to Google for each click. The highest bidder generally appears at the top of search results, but Google also considers other factors, such as relevance and CTR. As per a study by Rank Ranger, ads are displayed on 51.61% of the one SERP. There&rsquo;s an average of 3.10 ads per page. For high-value and competitive keywords, Google shows ads at the bottom of the page as well.&nbsp;</p><p dir="ltr">As paid ads appear at the top and bottom of SERPs, they usually dominate the organic results. Don&rsquo;t avoid keywords with a lot of ads because even though it may reduce your CTR, their traffic is valuable.&nbsp;</p><ul>
<li dir="ltr">
<h3>Organic Search Results</h3>
</li>
</ul><p dir="ltr">Organic results are based on Google&rsquo;s algorithm and index. As there are a myriad of similar results, Google ranks them based on different factors. Relevant and quality pages usually achieve higher ranks on search engine result pages. No one knows Google&rsquo;s ranking factors, but we are familiar with a few of them, such as on-page SEO signals, off-page SEO signals, loading speed, backlinks, and brand presence.&nbsp;</p><p dir="ltr">Google displays titles, URLs, and descriptive snippets for organic results. Moreover, you can tell Google what to show for your website in results by setting the title tag, URL slug, and meta description. Mostly, Google displays the hardcoded title tag in the SERP; it also shows something more than the meta description for the snippet.</p><p dir="ltr">When pages have structured data, Google can also show rich snippets with organic search results. So, to show your website in organic results, optimize your site and create relevant content for related search queries. Also, make sure your pages can be indexed.</p><ul>
<li dir="ltr">
<h3>SERP Features</h3>
</li>
</ul><p dir="ltr">SERPs have become more visually varied over the years. Apart from generic search results displayed with the site name and metadata, some searches also include videos, images, shopping suggestions, etc. Google now shows dozens of SERP features in the search results while testing new ones.</p><p dir="ltr"><strong>Here are a few common SERP features, along with examples.&nbsp;</strong></p><h4 dir="ltr">1. Featured Snippets</h4><p dir="ltr">Featured snippets appear in a separate box on the search result page, drawing more user attention. It shows a snippet of content from your website related to the search query. If users find the displayed information relevant, they are likely to click on the link. They appear at the top of SERPs, but for some searches, they are displayed after a few results.</p><p dir="ltr">To get a featured snippet, your website must already rank on the first page of search results. So, work on that milestone first, and during the process, optimize your content and make it informative. A few common snippets are a list, paragraph, and table.&nbsp;</p><p dir="ltr"><img title="featured snippets.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/368d2c5a-abc9-4787-b6c8-53adfdbda240-1724477519.webp" alt="Featured snippets " width="512" height="260"></p><h4 dir="ltr">2. Sitelinks</h4><p dir="ltr">Sitelinks are links to different pages on the ranking website or other sections of the ranking page. They allow users to find specific or related content beyond the searched page. More than a SERP feature, they are an enhancement to organic results appearing as &lsquo;extra&rsquo; links below the main result. Sitelinks are the top search features, displayed in more than 66% of search engine result pages in the US.&nbsp;</p><p dir="ltr">Sitelinks offer two major benefits- users can find what they are looking for faster and are more likely to click on your website, which will drive more organic traffic. As web crawlers pick sitelinks automatically, you need to structure your website with clear and relevant headings.&nbsp;</p><p dir="ltr"><img title="sitelinks.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/48849426-4680-4c5f-a146-9a77a5b423b2-1724477520.webp" alt="Sitelinks " width="512" height="246"></p><h4 dir="ltr">3. Image Pack</h4><p dir="ltr">For some search queries, Google&rsquo;s algorithm thinks that visual information would be more useful and relevant. Therefore, the SERP may include multiple images and a clickthrough to a Google Images search.</p><p dir="ltr">Google has a different algorithm for images than for text content. So, if you want to rank your image content on top, you need to follow a few best practices, such as:</p><ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Adding image caption and alt text.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Creating a readable page URL.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Having descriptive and accurate file names.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Composing relevant text.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Creating an engaging and relevant page title.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Adding rectangular images of moderate dimensions&nbsp;</p>
</li>
</ul><p dir="ltr"><img title="image Pack.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/0b38f248-9ac4-4ef8-84bd-99abaeec0923-1724477520.webp" alt=" Image Pack" width="512" height="246"></p><h4 dir="ltr">4. Videos</h4><p dir="ltr">Video results are organic or paid results that appear through SERPs. For this SERP feature, websites or web pages with embedded videos are qualified. Google also displays the upload date, duration, and name of the channel or uploader in the SERP.&nbsp;</p><p dir="ltr">Video results are common for YouTube, but you can see results for other websites, too. To show your web page in the videos section of search results, you need to optimize your videos.&nbsp;</p><p dir="ltr"><img title="video.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/2a550fec-bc0e-4d27-b45e-8d54a22ff02a-1724477520.webp" alt="Video " width="512" height="240"></p><h4 dir="ltr">5. Knowledge Panel</h4><p dir="ltr">A knowledge panel is an automatically generated box containing useful information collected from different sources across the web by the Knowledge Graph. It is like a knowledge card but more targeted. These panels appear on the right-hand side of the search result page.&nbsp;</p><p dir="ltr">For example, if you are looking for a cafe, a knowledge panel will show its address, phone number, website, and visiting hours. Google can also show a summary of the search query and related popular searches. If you want to update details that appear in the knowledge, appear, you can follow the directions given in the Knowledge Graph.&nbsp;</p><p dir="ltr"><img title="knowledge panel.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/f90aef17-ad4c-4d07-bc3f-2b09500df44b-1724477520.webp" alt="knowledge panel" width="512" height="246"></p><h4 dir="ltr">6. Shopping Results</h4><p dir="ltr">Shopping results, also known as Product Listing Ads, are one of the common features of SERPs. It appears for several transactional queries and shows the relevant products. You can see them at the top of the search engine page or on the right-hand side of the page. Each shopping result shows the product name, price, retailer, reviews, and special offers.</p><p dir="ltr">If you want to show your business in the shopping results, you must have high-quality images, extensive sales results, competitive prices, and high bids.&nbsp;</p><h4 dir="ltr">7. Local Packs</h4><p dir="ltr">At times, Google shows local search results, such as a store, restaurant, or bakery near you. You may or may not mention the location, but Google&rsquo;s search algorithm automatically finds the searched item near your location.</p><p dir="ltr">Local pack listing appears with address, reviews, map, and hours of operation. So, if you own a local business or a brick-and-mortar store, you must work on local SEO to drive more traffic.&nbsp;</p><p dir="ltr"><img title="local packs.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/84b31bcb-655c-47b9-a45b-bbdf73b5371c-1724477520.webp" alt="Local Packs" width="512" height="247"></p><h4 dir="ltr">8. Google Ads</h4><p dir="ltr">Google Ads, or Google AdWords, are sponsored results that appear at the top or bottom of search result pages. Usually, Google shows ads, then organic results, followed by People Also Ask, related searches, and a few more ads.&nbsp;</p><p dir="ltr">It is easier to get an ad at the bottom of the page, but ads on the top get more clicks and views. To reach the top, you need a high-quality website and a high PPC bid that depends on how competitive the keywords are.&nbsp;</p><h4 dir="ltr">9. Reviews</h4><p dir="ltr">Sometimes reviews, shown as star ranking, also appear on search engine result pages. No wonder results with 4 or 5 stars get the most clicks. So, to get more traffic, you need to collect reviews with star ratings and post them on your website. This is like adding a plugin on your site so customers can share their feedback and give a star rating to your products or services.&nbsp;</p><h4 dir="ltr">10. Tweets</h4><p dir="ltr">You must have seen Tweets boxes on Google SERPs, displaying recent popular tweets relevant to the search query. The results are shown from the official Twitter account related to the search query, but at times, you can see tweets from multiple Twitter accounts, too.</p><p dir="ltr">Google started introducing tweets in search results in 2015. However, they are not displayed for every search query but mostly for trending topics.&nbsp;</p><h4 dir="ltr">11. Top Stories</h4><p dir="ltr">If any search query has related news or top stories, they are shown as live blogs, recently published articles and videos. It is a separate section displayed as &lsquo;Top Stories&rsquo; collected from media outlets and appears somewhere on the top of the SERP. Google shows the publisher name, thumbnail, title, and timestamp for each top story.&nbsp;</p><p dir="ltr"><img title="top stories.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/d29243aa-782c-48e9-9fda-a0aded217481-1724477520.webp" alt="Top Stories" width="512" height="245"></p><h4 dir="ltr">12. People Also Ask (PAA)</h4><p dir="ltr">For most searches, there are similar searches with different words. Google can show these results on a SERP under the heading &lsquo;People Also Ask&rsquo;. Typically, five top questions are displayed for each search query. When a user clicks on a question, it shows the answer and the link to its source. It also generates additional questions related to the one that the user clicked.</p><p dir="ltr">In the past few years, the number of clicks on related questions has increased significantly. As there&rsquo;s only one link for each question, your website has to be on the first page of the results to get the top spot. Once you reach there, an effective SEO strategy can place your website under the &lsquo;People Also Ask&rsquo; section.&nbsp;</p><p>&nbsp;</p><p><img title="people also ask.webp" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/7ee98bb9-a845-4da5-ab40-46eb9c1c80f4-1724477520.webp" alt="People Also Ask" width="512" height="246"></p>


Understand What is SERP? explained with examples. Learn about Search Engine Results Pages, their significance, and how they impact your online visibility.

Popular Courses

Popular Courses

Popular Courses

Popular Courses

Popular Courses

What is SERP? Explained With Examples

Table of Contents

Related Tutorials

Google Analytics Tutorial

Facebook Marketing Tutorial

Google Ads Tutorial