Facebook Ads Interview Questions & Answers 2025

To create a Facebook ad, follow the below steps-

• Log in to your Facebook account. Navigate to Facebook Ads Manager.

• To start a new ad, click on the Create button.

• Choose your objective for the ad. There are several options, such as awareness, consideration, and conversion.

• Define your target audience. You can specify age, gender, location, interests, and behaviors.

• Select your ad placements. You can show your ad on Facebook, Instagram, Audience Network, and/or Messenger.

• Set your budget and schedule. For your ad, you can set a daily or lifetime budget and a start and end date.

• Create your ad creative. This includes the ad image or video, ad copy, and any other creative elements you want to have.

• Review and publish your ad. Double-check all your settings and make sure your ad looks how you want it to before hitting the Publish button.

After your ad is published, you can track its performance in Facebook Ads Manager and make any necessary adjustments to improve its effectiveness.

Facebook ads display a sponsored message to users on the Facebook platform. Advertisers can create ads with different formats and targeting options. The Facebook Ads Manager provides tools to manage campaigns, targeting, ad creative, budget, and optimization. Users may like, share, or comment on them.

There are various types of Facebook ads, including image ads, video ads, carousel ads, slideshow ads, collection ads, lead generation ads, canvas ads, dynamic ads, sponsored messages, and more. Each ad type has a different format. These can be used to achieve specific marketing objectives.

Facebook offers a range of ad objectives to help advertisers achieve their marketing goals. These objectives include- 

• awareness-brand awareness and reach

• consideration- traffic engagement, app installs, video views, lead generation, and messages

• conversion-conversions, catalog sales, and store visits.

Here are some best practices for effective Facebook ads-

• Define clear marketing objectives: Establish specific goals for your ad campaigns, such as increasing brand awareness, generating leads, or driving conversions.

• Research target audience: Understand your audience's demographics, interests, and behaviors to create relevant and engaging ads.

• Create compelling visuals: Use high-quality images, videos, or graphics to capture your audience's attention and communicate your message effectively.

• Concise and persuasive ad copy: Keep your copy short, clear, and action-oriented, using solid call-to-actions (CTAs) to encourage audiences to take the desired action.

• Test and optimize ads: Regularly analyze your ad performance and make data-driven adjustments to improve your campaigns, such as A/B testing different ad creatives or targeting options.

• Monitor ad performance and adjust budgets: Keep an eye on the performance of your ads, and allocate your budget to the best-performing campaigns to maximize your return on investment (ROI).

Facebook connects many people from different parts of the world, and the best thing about it is that it is straightforward to operate, and everyone is present on Facebook. If you need to target all age groups, Facebook is your best shot, so your ads reach the most here. It helps generate trust between you and your customers, which will help create sales.

Facebook ads use factors like the audience's location, customer behavior, preference patterns, demographics, interests, etc. Your ads will be automatically shown to people interested in your brands or who find them relevant. Moreover, Facebook uses pixel data, impressions, and engagement rates to create a list of people. Also, Facebook can target people interested in their competitors' business. 

Similarly, targeting people with similar interests means new customers from different sectors. Create a source audience of people you know, and Facebook will target those with similar interests and show them your ads.

A Facebook ad set is a group of ads within a campaign sharing the same budget, targeting, bidding, and placement settings. Ad sets help advertisers organize their ads and control how they are delivered to the target audience. 

Within an ad set, advertisers can set specific targeting options, such as age, gender, interests, behaviors, and location, to reach their desired audience and also set the budget and schedule for the ad set and choose where the ads will be shown on Facebook, Instagram, Audience Network, and/or Messenger. 

Ad sets allow advertisers to test different ad creatives and targeting options to check what works best for their campaign. Also, they can use ad sets to run multiple campaigns simultaneously and allocate budget and resources to each campaign accordingly. This helps them optimize their ad performance and achieve their marketing goals more effectively.

Facebook ad campaign refers to ads sharing the same marketing objective, targeting, and budget. A campaign is created in the Facebook Ads Manager and can include multiple ad sets and ads. Campaigns help advertisers organize their advertising efforts and measure the success of their marketing objectives.

Below are the steps to create a new campaign in Facebook Ads Manager-

• Log in to Facebook Ads Manager. In the top left corner, click the green Create button.

• Choose the campaign objective aligning with your marketing objectives, such as brand awareness, conversions, or lead generation.

• Name your campaign and configure any campaign-level settings, such as A/B testing, campaign budget optimization, or bid strategy.

• Create an ad set by defining your target audience, ad placement, budget, and schedule.

• Design your ad creative by selecting an ad format, uploading media, and writing ad copy with a solid call to action.

• Review your ad settings and click Submit to launch your campaign.

To help you reach the right audience, Facebook Ads Manager provides a wide range of targeting options -

• Demographics: Target users based on age, gender, location, language, education, or relationship status.

• Interests: Target users based on their interests, hobbies, or favorite activities.

• Behaviors: Target users based on their online and offline behaviors, such as purchase history or device usage.

• Custom Audiences: Target users from your email list or website visitors by uploading a customer list or installing the Facebook Pixel.

• Lookalike Audiences: Based on Facebook's algorithm, Target users similar to your existing customers or high-value users.

• Connections: Target users connected to your Facebook Page, app, or event.

Given below are the steps to Monitor and analyze the performance of a Facebook ad campaign-

• Access your campaign performance data in Facebook Ads Manager by clicking the Campaigns, Ad Sets, or Ads tabs.

• Review key performance indicators (KPIs), such as reach, impressions, click-through rate (CTR), cost per click (CPC), conversions, or return on ad spend (ROAS), depending on your campaign objectives.

• Customize your view by selecting the relevant columns and metrics that align with your marketing goals.

• Use breakdowns to segment your data by demographics, delivery, time, or actions to gain insights into your campaign performance.

• Regularly monitor your campaign performance and make data-driven adjustments to improve your results, such as updating ad creatives, adjusting targeting options, or reallocating budgets.

• Export your performance data to a spreadsheet or use the Facebook Ads Reporting tool for more in-depth analysis and visualization of your campaign results.

Objective-based advertising on Facebook is an approach where advertisers choose a specific campaign objective that aligns with their marketing goals. Facebook offers a variety of purposes, grouped into three categories- Awareness, Consideration, and Conversion. By selecting the right objective, you ensure that Facebook optimizes your ad delivery and bidding strategy to achieve the desired outcome. 

Campaign objectives include brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic.

Facebook is a social platform; you can build relationships by using brand stories to communicate with your audience. Facebook will help you find new customers based on your past customers’ characteristics. When you use the Dynamic ads type, this will help in attracting customers to buy your products. 

Facebook also has a feature for multi-product ads, where you can show multiple products in a single ad. This helps in showing transparency in your products. Images are the highlight; display many images in your ads so that people can’t unsee your ads when they scroll through their feeds.

Facebook ads can be categorized based on multiple factors. It categorizes them based on your business goal- awareness, consideration, and conversion. So, we have Facebook awareness ads, Facebook consideration ads, and Facebook conversion ads.

Here, you are trying to increase the brand awareness of your products in attempting to reach as many people as possible with your ad and want them to learn more about you. Doing these advertisements in the first customer acquisition stage would be best. 

You can’t make a person buy an unknown product he has never even heard of. Conversion will be a faraway thing; you might end up just annoying your possible customers and scaring them away. That’s why you have to run ads reflecting the right goal. If you have a new product, you want to start with a brand awareness ad so people know you and your products better. 

These can again be categorized into three categories:–

• Brand awareness

• Local awareness

• Reach

Once your targeted audience is aware of your product, they start to develop an interest in it, and once they build interest, they begin to consider your product. As a part of your customer acquisition cycle, at this stage, you run Facebook social ads with consideration as your business goal.

These can be further categorized into the following categories-

• Traffic to your website

• Engagement

• Post likes

• Post engagement

• Offer claims

• Event responses

• App installs

• Video views

• Lead generation

• Messenger Ads

Below are the steps to set up and analyze split tests-

• Enable the Create Split Test option when creating a new campaign in Facebook Ads Manager.

• Choose a variable to test, such as audience, creative, delivery optimization, or placement.

• Create multiple ad sets or ads with variations of the selected variable.

• Set the test budget and duration, ensuring that each test receives sufficient data to produce statistically significant results.

• Monitor the test performance in the Ads Manager and analyze the key metrics, such as CTR, CPC, or conversions, to determine the winning variation.

• Implement the winning variation in your campaign and consider running additional split tests to optimize your ad performance further.

Retargeting, also known as remarketing, involves-

• Showing ads to audiences who have previously interacted with your brand by visiting your website

• Engaging with your content

• Being part of your email list

Retargeting can be used effectively in Facebook Ads by-

• To track user behavior install the Facebook Pixel on your website.

• Creating Custom Audiences based on user interactions, such as website visitors, abandoned cart users, or past customers.

• Designing ads with personalized messaging and offers tailored to the user's previous interactions with your brand.

• Utilizing dynamic ads to automatically show users the appropriate products or services based on their browsing history.

Video ads are gaining popularity and engaging as the visual and auditory senses are involved. Facebook video ad type can be used for brand awareness, app installs, reach, traffic, conversions, lead, video views, and engagement ads. Many ads play without sound first unless the Facebook user has other settings. Consequently, these ads demand extra creativity. These ads need to be equally engaging, even without audio. Not just that, it should also make users curious and lead them to unmute the ad.

Short videos with good, humorous, or creative content are in great demand. You can create various small ads for 30 seconds or a minute. A two-minute video is more than enough to show your customers what your brand is. Video ads are one of the best forms to get people hooked for some time with your brand. People will be more interested in watching, and you can direct them to your websites. Short, simple, with a good message, helps grab your audience’s attention, show them your message, and leave them to decide.

A Facebook pixel is a tracking code to add to your website for tracking conversions, optimizing ads, and creating retargeting audiences. The pixel tracks user behavior on your website, such as page views, clicks, and purchases, and sends that information back to Facebook. Advertisers can use this data to optimize their ad campaigns, create custom and lookalike audiences, and improve their targeting and retargeting efforts.

Facebook's Lookalike audience is a target audience created by Facebook on the basis of the characteristics of an existing audience. Lookalike audiences help advertisers find new people similar to their current customers, email subscribers, or website visitors. Advertisers can create lookalike audiences based on various factors, such as demographics, interests, behaviors, and engagement. This allows advertisers to expand their reach and target new potential customers more likely to be interested in their products or services.

A Facebook custom audience is a target audience created by advertisers based on customer data. Advertisers can create Custom audiences by uploading their customer email lists, phone numbers, website visitors, or app users to Facebook. Facebook matches the data provided by the advertiser with Facebook profiles, allowing advertisers to target their existing customers or people who have shown interest in their brand. Custom audiences can be used for retargeting, cross-selling, and up-selling and are a powerful tool for improving ad performance and ROI.

Lookalike audiences share similar characteristics with your existing customers or high-value users. Creating and utilizing lookalike audiences involves-

• Identifying a source audience, such as a Custom Audience, your Facebook Page followers, or app users.

• In Facebook Ads Manager, navigate to the Audiences section and select Create Lookalike Audience.

• Choose your source audience and the desired percentage of similarity (1% to 10%) to create a larger or more precise audience.

• Select the target country or region for your lookalike audience.

• Use the generated lookalike audience as a targeting option in your ad campaigns to reach target customers likely to be interested in your service or product.

Some creative strategies and ad formats that work well on Facebook include-

• Using high-quality images and videos that capture user attention.

• Crafting compelling ad copy with a solid call to action.

• Leveraging ad formats such as carousel, slideshow, or Instant Experience to showcase multiple products or tell a story.

• Testing various ad creatives and structures to find the most effective combination for your target audience.

• Incorporating user-generated content, testimonials, or social proof to build trust and credibility.

• Keeping mobile users in mind by optimizing ad creatives for different devices and screen sizes.

Facebook's retargeting audience is a group of people who have already interacted with an advertiser's website, app, or social media channels and are more likely to convert. Advertisers can use the Facebook pixel or custom audiences to create retargeting audiences and display relevant ads to them. Retargeting ads can help advertisers re-engage potential customers who have shown interest in their brand but have yet to purchase or take the desired action.

Facebook's lead generation ad allows advertisers to collect user information within the Facebook platform. Users who click on the ad have a pre-populated lead form with their Facebook information. Advertisers can use lead generation ads to capture leads, build email lists, and grow their customer base.

Facebook's canvas ad is an immersive, full-screen format allowing advertisers to create interactive experiences within the Facebook platform. Canvas ads can include a combination of text, images, videos, and calls to action and are optimized for mobile devices. When users click on a canvas ad, it expands to a full-screen experience that allows them to swipe, tilt, and zoom to explore the content. Canvas ads are designed to increase engagement and improve the overall user experience.

A Facebook-sponsored message is sent directly to a user’s inbox as a part of a Facebook Messenger ad campaign. Sponsored messages allow advertisers to reach out to their existing customers or people who have previously interacted with their brand through Messenger. Advertisers can create personalized messages and target them to particular audiences based on their demographics, interests, and behaviors. Sponsored messages are a powerful tool for improving engagement and driving conversions on the Facebook Messenger platform.

Facebook ad frequency is the number of times an ad is shown to a particular user during a campaign. Ad frequency is calculated by dividing the total ad impressions by the number of people who have seen the ad. Ad frequency is an essential metric for advertisers to monitor, as it can affect ad performance and user experience. If an ad is shown too frequently to the same users, it may result in ad fatigue, decreased engagement, and increased costs. Advertisers can set frequency caps to limit the number of times an ad is shown to a specific user during a campaign.

Facebook offers various targeting options to help advertisers reach their desired audience. Advertisers can use demographic targeting, such as age, gender, and location, and interest-based targeting, such as people who have liked specific pages or interests. Facebook also offers behavioral targeting, which allows advertisers to target people based on their online behaviors and activities, such as purchases, device usage, and travel plans. Advertisers can also use custom audiences to target people who have already interacted with their brand or lookalike audiences to reach new audiences similar to their existing customers.

Facebook ad placement is where an ad is displayed within the Facebook platform. Advertisers can choose from various ad placements, including the Facebook News Feed, Instagram, Audience Network, and Messenger. Each placement offers different ad formats and targeting options. Advertisers can select ad placements based on their target audience's campaign objectives and preferences. Choosing the correct ad placement is vital for optimizing ad performance and maximizing the ROI of the campaign.

The Facebook ad budget is the amount of money an advertiser is willing to spend on a campaign. Depending on advertiser preference, the budget can be set at the campaign or ad set levels. The ad budget determines how much an advertiser will pay for each ad impression, click, and conversion. Advertisers can set daily or lifetime budgets and allocate the budget evenly or accelerate spending.

Facebook ad bidding strategy is how an advertiser decides how much to bid for ad placement. Facebook offers several bidding strategies, including cost per click (CPC), cost per impression (CPM), and cost per action (CPA). The bidding strategy is an essential factor in determining the cost and performance of an ad campaign. The bidding strategy should be chosen based on the campaign objective and the target audience. Facebook also offers automatic bidding options, which use machine learning to optimize the bids for better results.

Facebook ad creative refers to a Facebook ad's visual and textual elements. Ad creative includes the ad image or video, ad copy, and call-to-action. The ad creative is designed to attract the target audience's attention and convey the ad's key message. Ad creative should be tailored to the campaign objective and the target audience. Facebook offers several ad formats, such as single image or video ads, carousel ads, and collection ads, and each ad format requires different ad creative elements. A well-designed and compelling ad creative can improve the ad performance and drive better results for the campaign.

Ensure your message and target. Make your advertisement reach your target audience in the best way. Your advertisements describe your brand and should be the appropriate size for desktop and mobile versions. The mobile experience should be smooth as the world is shifting into the way of the smartphone today!

Facebook has a feature where you can edit and update your ads anytime. Login to Ads Manager and update your ads. Your customers see your ads and then decide about your brand; therefore, make sure to give your customers the best.

The ease with which the ads are created on Facebook makes a business owner take these ads not seriously, leading to an ineffective ad creation that cannot match up with your goals. Some of the standard Facebook ads mistakes are- 

• Ineffective advertising

• Wrong targeting

• Wrong ad at an inappropriate time

• Only one ad

When you run your Facebook ads and campaigns, first look at the basic details, like if they comment on your ads and like them, their impressions, and engagements. You can also check the click-through rate, i.e., when the customer sees your ad and clicks on the link to go to your website. The more clicks you get, the better your reach. You can also use Pixel for your help.

According to the best creative ad agencies, all these ads are rated based on three critical factors that make an ad successful. These are-

• Creativity

• Engagement

• Ad recall value

• Go to business.facebook.com. Click Create Account.

• Enter the name of your business and select your business category

• Enter your name and email address. Click Next.

• Follow the prompts to add more information about your business and create your account.

• You may be asked to verify your identity and connect your Facebook page to your ad account.

• Once your ad account is set up, you can create your first ad campaign by going to Ads Manager and selecting Create Ad.

Having a personal Facebook account is important for creating a Facebook ad account. Also, you need a valid payment method for your ad campaigns.

Facebook ad account is a business account enabling you to create, manage, and run ads on Facebook. Its partner platforms, such as Instagram and Audience Network. With a Facebook ad account, you can create ad campaigns, choose your ad placement and audience, and track your ad performance.

To measure the success of a Facebook ad campaign, you can track and analyze various metrics such as impressions, clicks, conversions, click-through rate (CTR), cost per click (CPC), cost per conversion (CPA), and return on ad spend (ROAS). These metrics evaluate the effectiveness of your ad campaigns and understand how they contribute to your overall marketing objectives.

It is the percentage of users taking a desired action after clicking on a Facebook ad. To calculate the Facebook ad conversion rate, divide the number of conversions by the number of ad clicks. This is a crucial metric for measuring the effectiveness of a Facebook ad campaign. A high conversion rate indicates that the ad resonates with the target audience and drives user engagement and action.

CPC is the amount an advertiser pays each time a user clicks on their ad. It is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. The actual CPC that an advertiser pays may be lower than their bid, depending on the competition and the quality of the ad. The CPC is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign. It optimizes ad performance and maximizes return on investment (ROI).

It is the amount an advertiser pays for every 1000 times their ad is shown to users. The CPM is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. The actual CPM an advertiser, pays may be lower than their bid, depending on the competition and ad quality. The CPM is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign. It can optimize ad performance and maximize return on investment (ROI).

CPA is the amount an advertiser pays for each user's desired action after clicking on their ad. The desired action can include a variety of user actions, such as making a purchase, filling out a form, or installing an app. The CPA is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. An advertiser's actual CPA may be lower than their bid, depending on the competition and ad quality. The CPA is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign. It optimizes ad performance and maximizes return on investment (ROI).

Facebook ad engagement refers to users' interactions with an advertiser's ad on Facebook. Engagement can include actions such as likes, comments, shares, clicks, and video views. By tracking ad engagement, advertisers can better understand how their target audience interacts with their ads and optimize their ad campaigns to maximize user engagement. Increased engagement can increase brand awareness, website traffic, and conversions.