SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<p><strong><a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> </strong>is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;</p>
<p>With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;</p>

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The most comprehensive Google Analytics tutorial for beginners to learn what is Google Analytics and how to use it for your website insights.

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How to Integrate Google Ads and Google Analytics?

Benefits of Google Analytics and Google Ads Linking

<p>Here is how you can integrate Google AdWords account with Google Analytics account:</p>
<ul>
<li>
<p>First thing, your GA account should have at least one property.&nbsp;</p>
</li>
<li>
<p>You need to have administrator access to the account.&nbsp;</p>
</li>
<li>
<p>Log in to Google Analytics and navigate to the property that you want to link to Google Ads.</p>
</li>
<li>
<p>In the selected Property column, click on <a href="https://ads.google.com/intl/en_in/home/" target="_blank" rel="noopener"><strong>Google Ads</strong></a> Links.</p>
</li>
<li>
<p>Click on + New link group.</p>
</li>
<li>
<p>Choose the AdWords account that you want to link. Click on Continue. If it is a Google Ads manager account with multiple Ad accounts, select the ones that you want to link.&nbsp;</p>
</li>
<li>
<p>Write the link group title.</p>
</li>
<li>
<p>Turn ON the linking for views in the property. In case you want the linking to auto-tag the Google Ads automatically, skip this step. Click Advanced settings to manually tag the Google Ads links.</p>
</li>
<li>
<p>Click on Link accounts.</p>
</li>
</ul>
<p>Your Google Analytics and Google Ads accounts will get linked now.</p>
<p>To see analytics in AdWords, you have to activate the Analytics columns. This can be done by going to the campaign and ad group, and clicking &lsquo;Columns&rsquo;. Now select the metrics you want to access. You can also customize the columns within Ads.&nbsp;</p>
<p>You can now see all the metrics in Ads account, such as new visits, average visit duration, pages per visit, bounce rate, etc.</p>

<h3 role="presentation">1. See the whole picture in one place</h3>
<p>AdWords shows the key metrics like Ad Spend and Ad Performance, but you can&rsquo;t see the activities of visitors on the site after clicking the ad.&nbsp;</p>
<p>The integration will provide you the whole picture to find the actions taken by ad visitors, factors that drive conversion rate, etc.&nbsp;</p>
<h3 role="presentation">2. Make more informed decisions</h3>
<p>By enabling additional data in the Google Ads account (pages per visit, bounce rate, average duration, etc.), the integration helps you to optimize your campaigns and make informed decisions.&nbsp;</p>
<h3 role="presentation">3. Import GA transactions to Google Ads</h3>
<p>After integration, you can import the Google Analytics transactions to Google Ads. This makes the conversion tracking easier and enables you to refine your ad campaigns.</p>
<h3 role="presentation">4. Extend remarketing abilities</h3>
<p>The integration of Google Analytics and Ads will also help you to extend the remarketing abilities if you use Google Display Network Remarketing.&nbsp;</p>
<h3 role="presentation">5. Identify issues&nbsp;</h3>
<p>Sometimes, you may find that certain keywords are not driving clicks from Ads. Generally, the next step is to remove such keywords. But, there are times when such issues occur because of other things. The integration will help you understand the issues directly from Google Ads.&nbsp;</p>

Learn why and how to integrate Google Analytics and Google Ads Account for tracking the performance of website's Ad campaigns to increase conversions.

How to Link Google Ads and Google Analytics?

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