SEO Course

Introduction to Google Analytics

What is Google Analytics and How Does it Work?

Google Analytics Account Structure

Important Google Analytics Metrics to Track

Understanding Google Analytics Cookies

Google Analytics Account Setup

How to Create and Set Up Google Analytics Account?

Adding Google Analytics Code to Website

Important Concepts

What Are Goals and Conversions in Google Analytics?

What is Bounce Rate in Google Analytics and How to Reduce It?

How to Set Up Google Analytics Funnels?

How to Link Google Analytics and Google Ads?

Google Analytics Performance Monitoring

URL Tracking in Google Analytics With UTM Parameters

How to Set Up Filters & Segments in Google Analytics?

Google Analytics Custom Reports & Traffic Sources

How to Create Custom Reports in Google Analytics?

Check Google Analytics Traffic Sources and Traffic Behaviour

Understanding Metrics in Google Analytics and Acting on Them

Google Analytics - Certificate

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<a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener">Google Analytics</a> is a free-to-use tool that allows webmasters and digital marketers to find insights into web/app traffic, user behavior, conversion, acquisition, and much more.&nbsp;
With this Google Analytics tutorial for beginners, you will learn how to use Google Analytics, create a free account, set up a website or mobile app and implement code, track data, and create goals and funnels. There are proper screenshots and videos to help you do things practically, as well as test your knowledge &amp; skills with quizzes.&nbsp;

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The most comprehensive Google Analytics tutorial for beginners to learn what is Google Analytics and how to use it for your website insights.

Google Analytics Tutorial for Beginners | Complete Guide

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Master the art of using Google Analytics and gaining valuable web/app statistics.

Understanding Goal and Conversion in Google Analytics

Different Types of Google Analytics Goals

How to Set Up Goals in Google Analytics?

The goal of your website might be to grow monthly traffic, improve the conversion rate of a product purchase, etc. In GA, you can set specific goals and assess whether your efforts fulfill the goals.&nbsp;
Whereas, goal conversion is when a visitor takes some action that is being tracked. For example, the visitor adds products to the cart, purchases something, or joins your mailing list. This is conversion.&nbsp;

There are four types of goals in Google Analytics: destination, event, duration, and pages per session.
<ul>
<li>
<h3 role="presentation">Destination</h3>
</li>
</ul>
Destination goals are those goals that you can set for specific pages that appear after an action from the user.
For example, it can be a Thank You page that appears when someone fills the contact form. So, the Thank You page here is the destination, not the contact page. Every count for the destination goal is a conversion.&nbsp;
<ul>
<li>
<h3 role="presentation">Duration</h3>
</li>
</ul>
The duration goal is used to track the time spent by a user on a specific page. This goal is used when you want to analyze the engagement on your primary web pages to further improve things.&nbsp;
<ul>
<li>
<h3 role="presentation">Pages per session</h3>
</li>
</ul>
This goal is used to find the number of pages visited by a user during a single session. If the bounce rate is low, the pages per session will be high, and vice versa.
<ul>
<li>
<h3 role="presentation">Event</h3>
</li>
</ul>
This is a special kind of goal that can be set to track some specific actions taken by the visitor. This can be downloading an ebook, watching a video, etc.

<?xml encoding="utf-8" ?>1. From the Admin panel of GA, choose the Goals.2. A new page will open. Click on the &ldquo;+New Goal&rdquo; button.<img title="How to Set Up Goals in Google Analytics.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/c2b2b3eb-e5c0-4c65-a588-b589fc3998a7-1647341789.png" alt="How to Set Up Goals in Google Analytics" width="512" height="267">3. From here, you can either create a custom goal or choose from a number of available templates. The goal templates are also good for most of the websites.&nbsp;4. Creating a custom goal is also easy. Name the new goal.5. GA will show four types of goals to choose from- Destination, Duration, Pages/Screens per Session, and Event.&nbsp;6. After selecting the goal, you will have to enter some details about it depending on the goal selected by you.&nbsp;7. Click on &lsquo;Create Goal&rsquo; to finish the set up of a goal.&nbsp;Google Analytics will now start collecting data on the basis of your goal.

This Tutorial is about Goals and Conversions in Google Analytics, the different types of goals, and how to set up goals in Google Analytics.

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What Are Goals and Conversions in Google Analytics?

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