Digital Marketing Course

Facebook Introduction

How to Use Facebook for Business?

Facebook Business Page: How to Create & Set Up Facebook Page for Business?

How to Upload Contacts on Facebook and Invite Them to Like Your Page?

How to Increase Facebook Page Likes Organically?

How to Post on Facebook As a Page? Full Process

Facebook EdgeRank Algorithm: Definition, Ranking Factors, Tips

Groups, Pages, Messenger, Live

What Are Facebook Groups? How to Use Group for Business Purpose?

How to Use Facebook Messenger for Business?

Facebook Live Stream: How to Use it For Business?

Business Manager and Insights

How to Create Facebook Business Manager Account?

Scheduling Posts on Facebook

Guide to Facebook Insights for Fast Growth

Connectivity Features and Options

Different Facebook Page Plugins You Must Know

Top 10 Facebook Marketing Tools

Facebook Advertising

Introduction to Advertising on Facebook

Different Facebook Ads Objectives and How to Choose Right Objective?

Understanding Facebook Ad Placements

Different Facebook Ad Formats

How to Set Budget for Facebook Ads

A/B Testing in Facebook Ads to Optimize Performance

Facebook Ad Creation

How to Run Facebook Ads The Right Way?

How to do Audience Targeting in Facebook Ads?

How to Set Up Facebook Conversion Tracking and Reporting Using Pixel?

What is Facebook Commerce Manager and How to Use It?

Facebook Advertising Policy and Guidelines

Facebook Blueprint

(Meta) Facebook Blueprint Certification 2025: Cost, Process, Free Courses

Facebook Marketing - Certificate

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Facebook is the most used social media platform across the globe, with over 2.9 billion active users monthly. Businesses have massive opportunities to target their audience and accelerate business growth.
This Facebook Marketing Tutorial for Beginners is built to help you learn how to use <a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/fundamentals-of-facebook-for-business" target="_blank" rel="noopener">Facebook for business</a>, make the most out of pages, groups, and other features, and engage the audience. Master the skills of running impactful Facebook ad campaigns for businesses to generate qualified leads, boost sales, and speed up growth.&nbsp;

Facebook Marketing - Example

Facebook Ads Interview Questions & Answers 2025

This Facebook Marketing and Advertising tutorial helps you to learn how to use Facebook to market your business, generate qualified leads, and speed up growth.

Facebook Ads and Marketing Tutorial For Beginners 2025

Facebook Marketing Tutorial

Facebook Marketing - Quiz

Learn the art of establishing an online presence with Facebook Marketing.

Facebook Marketing & Ads Tutorial for Beginners

How to Target the Right Audience in Facebook Ads?

Types of Audience in Facebook Ads

For a successful campaign on Facebook, you must define an audience and target the right users. The more narrow and targeted your audience is, the optimized your cost per click will be.

<?xml encoding="utf-8" ?>In Facebook Ads, you can create three types of audiences:<ul>
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Core Audience
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Custom Audience
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Lookalike Audience
</li>
</ul><h3 role="presentation">1. Core Audience</h3><ul>
<li>
Add locations: You can choose to show your ad in specific cities and countries where your target audience resides.
</li>
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Demographics: Target the people based on their age, gender, education, languages, relationship status, life events, job titles, etc.&nbsp;
</li>
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Interests and behaviours: Browse the interests and behaviours of people to define the audience that might be interested in your products, services, or content.&nbsp;
</li>
</ul>The interests include entertainment, family and relationships, fitness and wellness, food and drink, hobbies, shopping, technology, etc. Whereas, behaviours can be defined using digital activities, purchase behaviour, mobile device usage, travel, and more.&nbsp;<img title=" Types of Audience in Facebook Ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/c0a04a78-e256-44fa-af15-7889ea433cc3-1647262717.png" alt=" Types of Audience in Facebook Ads" width="512" height="385"><ul>
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Connections: You can select whether to show ads to people who like your page, similar to people who like your page, people who use your app, etc.&nbsp;
</li>
</ul><img title=" Audience Types in Facebook Ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/213828d0-afde-4367-ad8c-dd446738ef67-1647262717.png" alt=" Audience Types in Facebook Ads" width="512" height="224"><h3 role="presentation">2. Custom Audiences</h3>You can also create a custom audience in Facebook Ads to target the users who have already shown interest in your website, app, or business.&nbsp;A custom audience can include people who have visited your website, used your app, or contact lists.&nbsp;<h3 role="presentation">3. Lookalike Audiences</h3>This type of audience targeting Facebook helps you reach people similar to an audience you define.&nbsp;For instance, you can create a lookalike audience of your contact lists based on common interests and traits and reach more people who might be interested in your business.

Know Detailed information about Targeting in Facebook Ads, How to Target the Right Audience in Facebook Ads, Types of Audience in Facebook Ads.

How to do Facebook Ads Audience Targeting The Right Way?

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How to do Audience Targeting in Facebook Ads?

Table of Contents

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