Digital Marketing Course

Facebook Introduction

How to Use Facebook for Business?

Facebook Business Page: How to Create & Set Up Facebook Page for Business?

How to Upload Contacts on Facebook and Invite Them to Like Your Page?

How to Increase Facebook Page Likes Organically?

How to Post on Facebook As a Page? Full Process

Facebook EdgeRank Algorithm: Definition, Ranking Factors, Tips

Groups, Pages, Messenger, Live

What Are Facebook Groups? How to Use Group for Business Purpose?

How to Use Facebook Messenger for Business?

Facebook Live Stream: How to Use it For Business?

Business Manager and Insights

How to Create Facebook Business Manager Account?

Scheduling Posts on Facebook

Guide to Facebook Insights for Fast Growth

Connectivity Features and Options

Different Facebook Page Plugins You Must Know

Top 10 Facebook Marketing Tools

Facebook Advertising

Introduction to Advertising on Facebook

Different Facebook Ads Objectives and How to Choose Right Objective?

Understanding Facebook Ad Placements

Different Facebook Ad Formats

How to Set Budget for Facebook Ads

A/B Testing in Facebook Ads to Optimize Performance

Facebook Ad Creation

How to Run Facebook Ads The Right Way?

How to do Audience Targeting in Facebook Ads?

How to Set Up Facebook Conversion Tracking and Reporting Using Pixel?

What is Facebook Commerce Manager and How to Use It?

Facebook Advertising Policy and Guidelines

Facebook Blueprint

(Meta) Facebook Blueprint Certification 2025: Cost, Process, Free Courses

Facebook Marketing - Certificate

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Facebook is the most used social media platform across the globe, with over 2.9 billion active users monthly. Businesses have massive opportunities to target their audience and accelerate business growth.
This Facebook Marketing Tutorial for Beginners is built to help you learn how to use <a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/fundamentals-of-facebook-for-business" target="_blank" rel="noopener">Facebook for business</a>, make the most out of pages, groups, and other features, and engage the audience. Master the skills of running impactful Facebook ad campaigns for businesses to generate qualified leads, boost sales, and speed up growth.&nbsp;

Facebook Marketing - Example

Facebook Ads Interview Questions & Answers 2025

This Facebook Marketing and Advertising tutorial helps you to learn how to use Facebook to market your business, generate qualified leads, and speed up growth.

Facebook Ads and Marketing Tutorial For Beginners 2025

Facebook Marketing Tutorial

Facebook Marketing - Quiz

Learn the art of establishing an online presence with Facebook Marketing.

Facebook Marketing & Ads Tutorial for Beginners

How to Create and Run Facebook Ad?

<?xml encoding="utf-8" ?>Here is the step by step process on how to create a Facebook ad campaign:1. On the top right corner, click on the plus (+). From the dropdown, click on Ad. Alternatively, you can directly open Ads Manager from this <a href="https://www.facebook.com/ads/manager">link</a>.<img title="how to create a facebook ad.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/84d52fcc-0801-4ac8-b12e-f5ac2e8e53c5-1647262251.png" alt="how to create a facebook ad" width="371" height="573">2. You will be logged in to Facebook Ads Manager, from where you can easily create your first ad campaign. Click on the green +Create or Create Ad button to start ad creation.&nbsp;<img title="how to run facebook ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/c61f723b-2af6-46ec-8c44-001cd9d9a8e6-1647262251.png" alt="how to run facebook ads" width="1432" height="751">3. A new dialog box will show up, asking you to choose a campaign objective. You can select your preferred objective, like Reach, Brand Awareness, Traffic, App Install, etc. Here, we are moving ahead with the Traffic objective. After selecting the objective, click on Continue.<img title="how to create a ads on facebook.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/f32e2d1a-4fc7-4fff-b955-479c8e2de3fe-1647262251.png" alt="how to create a ads on facebook" width="605" height="681">4. In the next window, you have to enter the name of your campaign. As you scroll down, you will see an option to set a daily or lifetime budget for the ad. Enter your daily or lifetime budget and click on Next.&nbsp;<img title="How to run fB ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/9a67d603-fe30-4856-a7fd-94f469852bab-1647262251.png" alt="How to run fB ads" width="978" height="399">5. Enter the name for your Ad Set.&nbsp;6. From the Traffic tab, choose the platform where you want to drive the traffic, such as a website, app, Messenger, or WhatsApp. When people click your ad button on Facebook, they will be taken to your chosen option.<img title="Facebook ads .png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/70c2ccf9-1e37-4675-90c5-15c10b137c3f-1647262251.png" alt="Facebook ads " width="595" height="568">7. From the Budget &amp; Schedule tab, define the start and end date for your ad campaign. The ad will run on Facebook during your selected time window.<img title="Budget and schedule .png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/6614b302-eee4-4bee-aa89-55d8f60f5935-1647262252.png" alt="Budget and schedule in fb ads" width="594" height="373">8. Next, you have to create an audience to which you want the ad to appear. You can select the locations, age of the audience, genders, languages, as well as demographics, behaviours, and interests of the audience.&nbsp;<img title="how to create FB ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/8e767236-93bb-4622-bdbd-b72b05c92b42-1647262252.png" alt="how to create FB ads" width="591" height="625">9. From the Placements tab, you can choose exactly where you want your ad to appear. If you choose Automatic Placements, Facebook will automatically choose the right placements. Manual Placements allow you to select the placements. You can choose from Facebook Feed, Instagram Feed, Facebook Marketplace, Facebook Video Feeds, Facebook Right Column, Instagram Explore, Messenger Inbox, Facebook Groups Feed, Facebook Stories, Instagram Stories, Messenger Stories, etc. Your ad will then appear only on the selected placements.&nbsp;<img title="Facebook ads .png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/f801a20b-3d8c-4cce-95d3-7341a170d07a-1647262252.png" alt="Facebook ads " width="593" height="627">10. From the Optimization &amp; Delivery tab, you can optimize the delivery of your ad on the basis of your goals with the campaign. You can choose whether to show the ad to people who are more likely to click, show landing page preview, gain impressions, etc. Once done, click on Next.&nbsp;<img title="Fb ad optimization.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/0c302491-26c1-4cfe-8dd3-63e05dc0f95d-1647262252.png" alt="Fb, facebook ad optimization" width="973" height="424">11. From the next window, you have to select the Facebook page for which you want to run the ad. If you have an interlinked Facebook page and Instagram account, you can choose to show ads on both platforms.<img title="Facebook ad.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/351b560c-c68c-4919-92ce-1c353b5cb471-1647262252.png" alt="Facebook ad" width="415" height="355">12. Next, select the <a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/facebook-ad-formats" target="_blank" rel="noopener">ad format</a>- Single image or video, Carousel, Collection, or Instant Experience. We are selecting the Single image or video option here. You can see your ad format&rsquo;s preview on the right side, based on the placements chosen by you in the previous steps.<img title="FB ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/8e9a0873-d4dd-4e36-974a-0d3eef06544f-1647262252.png" alt="FB ads" width="420" height="422">13. Based on ad format, the next tab will ask you to add media files for the ad, primary text, headline for the ad, description, and the landing page link. You can add custom images for news feed, stories, and other placements.&nbsp;<img title="Types of Audience in Facebook Ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/396810cc-c32b-42db-8edf-cd414e1b7e1b-1647262252.png" alt="Types of Audience in Facebook Ads" width="417" height="595">14. You can enter a display URL that you want to appear on the ad. It can be different from your destination URL. For example, if your destination URL is a landing page link and you want to show your homepage URL to the audience, the display URL field is a good option for you.<img title="Audience Types in Facebook Ads.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/0771dce5-dd75-418c-b4a2-a6a597af1465-1647262252.png" alt="Audience Types in Facebook Ads" width="405" height="303">&nbsp;15. Preview everything you have entered on this page. Click on Publish if all is fine.&nbsp;Your ad will be sent to Facebook for review. After review, it will be published and become visible to users on the platform.&nbsp;

Learn how to run or create Facebook Ad campaigns. Facebook Ads allow to target exact customers, no other advertising platform allows laser targeting options.

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How to Run Facebook Ads The Right Way?

Table of Contents

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