Digital Marketing Course

Facebook Introduction

How to Use Facebook for Business?

Facebook Business Page: How to Create & Set Up Facebook Page for Business?

How to Upload Contacts on Facebook and Invite Them to Like Your Page?

How to Increase Facebook Page Likes Organically?

How to Post on Facebook As a Page? Full Process

Facebook EdgeRank Algorithm: Definition, Ranking Factors, Tips

Groups, Pages, Messenger, Live

What Are Facebook Groups? How to Use Group for Business Purpose?

How to Use Facebook Messenger for Business?

Facebook Live Stream: How to Use it For Business?

Business Manager and Insights

How to Create Facebook Business Manager Account?

Scheduling Posts on Facebook

Guide to Facebook Insights for Fast Growth

Connectivity Features and Options

Different Facebook Page Plugins You Must Know

Top 10 Facebook Marketing Tools

Facebook Advertising

Introduction to Advertising on Facebook

Different Facebook Ads Objectives and How to Choose Right Objective?

Understanding Facebook Ad Placements

Different Facebook Ad Formats

How to Set Budget for Facebook Ads

A/B Testing in Facebook Ads to Optimize Performance

Facebook Ad Creation

How to Run Facebook Ads The Right Way?

How to do Audience Targeting in Facebook Ads?

How to Set Up Facebook Conversion Tracking and Reporting Using Pixel?

What is Facebook Commerce Manager and How to Use It?

Facebook Advertising Policy and Guidelines

Facebook Blueprint

(Meta) Facebook Blueprint Certification 2025: Cost, Process, Free Courses

Facebook Marketing - Certificate

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<p>Facebook is the most used social media platform across the globe, with over 2.9 billion active users monthly. Businesses have massive opportunities to target their audience and accelerate business growth.</p>
<p>This Facebook Marketing Tutorial for Beginners is built to help you learn how to use <strong><a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/fundamentals-of-facebook-for-business" target="_blank" rel="noopener">Facebook for business</a></strong>, make the most out of pages, groups, and other features, and engage the audience. Master the skills of running impactful Facebook ad campaigns for businesses to generate qualified leads, boost sales, and speed up growth.&nbsp;</p>

Facebook Marketing - Example

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This Facebook Marketing and Advertising tutorial helps you to learn how to use Facebook to market your business, generate qualified leads, and speed up growth.

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Facebook Marketing Tutorial

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Learn the art of establishing an online presence with Facebook Marketing.

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What is EdgeRank Algorithm in Facebook?

Facebook EdgeRank Ranking Factors

How to Improve EdgeRank?

Ranking Factors in Facebook Algorithm

<?xml encoding="utf-8" ?><p>EdgeRank is the algorithm of Facebook using which it sorts the posts in the news feed of users. It is essential to understand for marketers and businesses to make the most of their <strong><a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/facebook-page-creation-and-setup" target="_blank" rel="noopener">Facebook page</a></strong> and posts.&nbsp;</p><p><img title="What is EdgeRank Algorithm?.jpg" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/2c57b7bb-36d5-4da2-9ab0-111cf0289189-1647252642.jpeg" alt="What is EdgeRank Algorithm?" width="1600" height="900"></p>

<p>EdgeRank is calculated using three factors- affinity, weight, and time decay.&nbsp;</p>
<ul>
<li>
<h3 role="presentation">Affinity&nbsp;</h3>
</li>
</ul>
<p>Affinity is determined by how often users engage with your posts. If some followers hit like or leave comments on your posts, Facebook will show more of your posts to those users. The posts will rarely appear to the followers who don&rsquo;t show any interest.&nbsp;</p>
<ul>
<li>
<h3 role="presentation">Weight</h3>
</li>
</ul>
<p>Not all post types hold the same importance for Facebook. The platform gives high weightage to photos and videos, then links and status updates. The other things that affect the weight of a post are likes and comments. Facebook gives more weightage to comments than likes. So, if your photo has more likes and comments, it will show up in more users&rsquo; news feeds.</p>
<ul>
<li>
<h3 role="presentation">Time decay</h3>
</li>
</ul>
<p>Facebook is very likely to show fresh posts to the users, rather than old posts. This part of the EdgeRank algorithm is called time decay. However, in certain cases when people browse Facebook once a week or month, the old posts can also appear based on their past interactions with the page or profile.&nbsp;</p>

<p>You can engage more users and improve your EdgeRank on Facebook using the following tips:</p>
<h3 role="presentation">1. Regular posting</h3>
<p>When you share content regularly, the time decay part works positively for you by replacing the old posts with newer ones in the user news feed.&nbsp;</p>
<h3 role="presentation">2. Share self-explanatory images</h3>
<p>It is highly recommended to share photos and videos because they impact the affinity and are more likely to appear in the news feed than status updates.</p>
<p>To improve engagement on images, include some text that can explain the intent of the post.&nbsp;</p>
<h3 role="presentation">3. Drive comments</h3>
<p>Since comments hold more weight than likes, you must encourage users to comment by adding proper CTAs in the images or captions. You can ask simple questions or conduct contests to improve your engagement rate and boost your posts&rsquo; reach.&nbsp;</p>
<h3 role="presentation">4. Quality content</h3>
<p>Quality should be maintained for captions, graphics, and hashtags used. Your content should be valuable, informative, user-friendly, and appealing. Use the right hashtags relevant to your post. Don&rsquo;t overuse the hashtags that the post looks spammy.&nbsp;</p>

<p>1. Likes and comments on the post</p>
<p>2. Number of times others share a post</p>
<p>3. Time taken by a post to receive the volume of likes, comments, and shares</p>
<p>4. Preference of posts: Photo/video &gt; Status update</p>
<p>5. Engagement rate</p>
<p>6. Views and watch time of videos</p>
<p>7. The topic of the post</p>
<p>8. Completeness of page information</p>

Know what is Facebook EdgeRank algorithm, its ranking factors, how it works, and how to improve it?  Learn everything in detail with easy explanations.

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