Digital Marketing Course

Facebook Introduction

How to Use Facebook for Business?

Facebook Business Page: How to Create & Set Up Facebook Page for Business?

How to Upload Contacts on Facebook and Invite Them to Like Your Page?

How to Increase Facebook Page Likes Organically?

How to Post on Facebook As a Page? Full Process

Facebook EdgeRank Algorithm: Definition, Ranking Factors, Tips

Groups, Pages, Messenger, Live

What Are Facebook Groups? How to Use Group for Business Purpose?

How to Use Facebook Messenger for Business?

Facebook Live Stream: How to Use it For Business?

Business Manager and Insights

How to Create Facebook Business Manager Account?

Scheduling Posts on Facebook

Guide to Facebook Insights for Fast Growth

Connectivity Features and Options

Different Facebook Page Plugins You Must Know

Top 10 Facebook Marketing Tools

Facebook Advertising

Introduction to Advertising on Facebook

Different Facebook Ads Objectives and How to Choose Right Objective?

Understanding Facebook Ad Placements

Different Facebook Ad Formats

How to Set Budget for Facebook Ads

A/B Testing in Facebook Ads to Optimize Performance

Facebook Ad Creation

How to Run Facebook Ads The Right Way?

How to do Audience Targeting in Facebook Ads?

How to Set Up Facebook Conversion Tracking and Reporting Using Pixel?

What is Facebook Commerce Manager and How to Use It?

Facebook Advertising Policy and Guidelines

Facebook Blueprint

(Meta) Facebook Blueprint Certification 2025: Cost, Process, Free Courses

Facebook Marketing - Certificate

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Facebook is the most used social media platform across the globe, with over 2.9 billion active users monthly. Businesses have massive opportunities to target their audience and accelerate business growth.
This Facebook Marketing Tutorial for Beginners is built to help you learn how to use <a href="https://www.tutorialsfreak.com/facebook-marketing-tutorial/fundamentals-of-facebook-for-business" target="_blank" rel="noopener">Facebook for business</a>, make the most out of pages, groups, and other features, and engage the audience. Master the skills of running impactful Facebook ad campaigns for businesses to generate qualified leads, boost sales, and speed up growth.&nbsp;

Facebook Marketing - Example

Facebook Ads Interview Questions & Answers 2025

This Facebook Marketing and Advertising tutorial helps you to learn how to use Facebook to market your business, generate qualified leads, and speed up growth.

Facebook Ads and Marketing Tutorial For Beginners 2025

Facebook Marketing Tutorial

Facebook Marketing - Quiz

Learn the art of establishing an online presence with Facebook Marketing.

Facebook Marketing & Ads Tutorial for Beginners

What is Conversion Tracking in Facebook?

How to Set Up Facebook Pixel?

How to Set up Conversion Tracking in Facebook Ads?

Conversion tracking is used to track the actions of the visitors to your website. These actions can be adding products to the cart, making a purchase, signing up for a newsletter, downloading an ebook, etc.&nbsp;
To track conversions for Facebook Ads, you have to use the Facebook Pixel code on your website. You can see the conversions and related reports in Facebook Ads Manager, as well as Facebook Analytics.

<?xml encoding="utf-8" ?>Here is how to set up a Facebook Pixel:1. Open <a href="https://www.facebook.com/events_manager2/">Events Manager</a>, or Ads Manager. From the Menu, find Events Manager and click on it.&nbsp;<img title="How to Set Up Facebook Pixel?.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/7dc5ce29-b54f-4318-8995-9d3965a0e684-1647263332.png" alt="How to Set Up Facebook Pixel?" width="450" height="512">2. Click on Connect Data Sources.<img title="Set Up Facebook Pixel.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/9ea4723e-59d5-4ca3-98e4-6010c53bff7b-1647263332.png" alt="Set Up Facebook Pixel" width="298" height="350">3. You will be asked to connect a new data source. For installing the pixel on your website, click on Web, and then click Get Started.<img title="how to set up a pixel in facebook.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/d3939c1f-5355-4240-abba-ad1902f93468-1647263332.png" alt="how to set up a pixel in facebook" width="512" height="220">4. Enter your website URL and pixel name.5. You can choose to add the pixel to the website manually or use a partner integration. Here, we are doing it manually. Click on Install Code Manually.<img title="how to setup pixel facebook.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/7a9f0e8f-8b16-4a95-930e-04aeb0b533c2-1647263332.png" alt="how to setup pixel facebook" width="512" height="318">6. Copy the pixel code to be pasted on the website.&nbsp;<img title="how to create a new facebook pixel.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/b286c819-39be-4f89-a5c9-abf621e2b233-1647263332.png" alt="how to create a new facebook pixel" width="512" height="430">7. Add the pixel to the website and verify if it is working.&nbsp;

<?xml encoding="utf-8" ?>Before setting up conversion tracking, you need to ensure that you have installed Facebook Pixel on the website.&nbsp;1. If you have installed it, then open the Ads Manager. Click on the Menu option in the sidebar, and click on Events Manager.&nbsp;<img title="How to Set up Conversion Tracking?.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/4c235928-4a17-4480-a37e-6684d261d58c-1647263579.png" alt="How to Set up Conversion Tracking?" width="393" height="512">2. It will show you the pixels added to the website. On the top right, click on the Create button. It will show a dropdown. Click on Create Custom Conversion.&nbsp;<img title="How to Set up Conversion Tracking in Facebook.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/588d9be3-c9d1-4893-917b-ccfb184b2b62-1647263579.png" alt="How to Set up Conversion Tracking in Facebook" width="413" height="383">3. Enter the name for conversion, description, select source of data (pixel or app), conversion event, standard event for optimization, and then define the rules for conversion tracking.&nbsp;<img title="How to Set up Conversion Tracking in fB.png" src="https://d2x0t6n5jvjipg.cloudfront.net/uploads/learning-course/images/lcourses/21e6b740-fc8c-445a-b301-ff2d8377f653-1647263580.png" alt="How to Set up Conversion Tracking in fB" width="442" height="512">4. Setting Rules is very crucial in conversion tracking. You can use URL &gt; contains, and add your URL characters, like &lsquo;order-confirmed&rsquo; or &lsquo;thank-you&rsquo;, etc. to calculate conversions. These URLs will open when the visitors actually convert.&nbsp;5. Click on Create.

Know Information about Facebook Conversion Tracking and Reporting, What is Conversion Tracking, How to Set Up Facebook Pixel, How to Set up Conversion Tracking.

How to Setup Facebook Conversion Tracking Using Pixel?

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How to Set Up Facebook Conversion Tracking and Reporting Using Pixel?

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